“Bhootsavaar” is a ready to wear/clubwear brand of clothing by Nitin Bal Chauhan. Inspired by the ever-growing dance music culture the brand caters to a vast segment that falls under it. The product line includes T-shirts, tops & eveningwear dresses.
Detailed prints, Bold styling, chic silhouettes is what the brand stands for. India, Japan & Europe are our main target markets.
The SS 13 collection draws inspiration from Music & the lifestyle of musicians and their fans. Audio cassettes, guitars, distortion pedals, microphones, industrial structures for stage set up etc. form tangible inspiration, translating into prints, trims & embellishments on the garments. While edgy cuts and bold detailing draw inspiration from the 80s glam rock; leather paneling and an overdose of metal are an interpretation of the rebellious early 60s rockers and punk rock. Composite graphics & neon accents draw inspiration from the rave culture across the globe.
Fashion to him is, “Neon accents with metal and combining soft with strong is my fashion statement for this season.”
