This experience with some of the best international labels has given her an edge and keen understanding about the demands and functioning of the global market.
Pallavi studied art at the Camberwell College of Art & Design, London. After which she pursued a degree in Textile Design from the Chelsea College of Art & Design. In 2007, Pallavi launched her private label Not So Serious, a brand that endeavours to amalgamate western sensibilities with Indian ethos.
The main market the brand caters to are India, France, Greece, Italy, Spain and the UK. Pallavi has also been a part of prestigious international fashion weeks and trade events such as Atmosphere, Paris Fashion Week, London Fashion Week and Barcelona Fashion Week.
