Ornate by Neeta Bhargava

The excellence of every art is its intensity, capable of making all disagreeables evaporate, bringing out the close relationship between beauty and truth.n nWith a raging passion for art and a determination to achieve, Neeta Bhargava entered the world of creativity with a Bachelor’s degree in Fine Arts from Allahabad University. She started her artistic career in 1993 by specializing in Tanjore paintings. After establishing herself as a Tanjore artist with an innovatively contemporary brush, Neeta merged her artistic talents with her passion for fashion and established her own design studio in 1994, with full support from her family. She is an associate member of FDCI.n nNeeta’s ensembles have an understated elegance marked by a restrained, classic style. But the uniqueness of her style lies in creating a wearable canvas by use of hand paint on fabrics. Her inspiration ranges from Mughal art to Persian architecture, from jewelry to graphic art and from Renaissance to Baroque art. She uses intricate art work on the garments as opposed to the more graphic work available in the market because she believes in remaining true to her tradition of painstaking art work. Neeta successfully combines her flair for fine arts and her inclination towards fashion by designing ensembles for stores synonymous with high fashion.n nNeeta aims at infusing contemporary sensibility into traditional Indian art so that it touches the modern Indian art lovers on a day-to-day basis. She aims at the upliftment of talented young artists through her work and has successfully trained many young artists since the inception of her studio. Many artists from Bengal, Orissa and Benaras have found fruitful employment at her studio. Her vision is to create a fashion house that surpass expectations, inspires young designers and reflects a positive attitude towards creativity and hard work. n nNeeta currently designs under the following labels:n nOrnate: An exclusive collection of rich Indian wear which ranges from salwar kameez, sarees, lehngas & jackets. Rich intricate embroidery & beautiful hand-paint motifs make each piece a specially designed one.nEasel: A prêt collection of tunics, dresses, tops, skirts and kurtis. Hand-painted motifs & textures enhance this ready to wear collection.nSpa Wear: A collection designed after realizing the need of high valued Spa wear in India, Neeta has completely started a new line on spa wear. Her unique style of hand painting and design aesthetic sense created a very new and refreshing collection on spa wear for the forthcoming season. This collection ranges from stylish & yet comfortable gowns which are a necessary substitute for the heavy weight towel robes.nFashion really means. With the growing need to make the world “Go green”, she came out with a collection based on natural Eco-Line: This collection is an embodiment of what Eco-Friendly fabrics treated with natural dyes. The hand-painting motifs are inspired by nature & botanicals.n nThe AW’14 collection is called INDIAN WEAVES. Its Comprises of rare and beautiful textiles from Madhya Pradesh, Banaras, Dhakka, Chanderi, Mul, Mesmerized cotton with peacock and parrot motifs.n nBuyer’s ContactnRakhee BhargavanM: +91 9810205267nT: +91 011-26320973nE: rakhee@neetabhargava.comnW: www.neetabhargawa.comn nMedia ContactnNeeta BhargavnM: +91 9811118955nT: +91 011-26320973nE: neeta@neetabhargava.com