Pankaj & Nidhi Ahuja, both NIFT graduates launched their label in 2006. The duo creations are charming and spontaneous with generous use of colours inspired by craftsmanship, and cultural objects.
The label is known for their fresh and crisp sensibility, also they credited with accolades such as International Apparel Federation Award, Elle Style Awards and the best Womens prêt-a-porter for their edgy, contemporary work using innovative craft techniques.
The main markets the brand caters to are India, US, UK and the Middle East.
