Initiated by a textile design graduate from the National Institute of Design (NID) Ahmedabad, the brand works closely with artisan and craft clusters around India narrating the saga of the craft persons and their weave through simple and effective garments. The garments are a mode of storytelling emphasizing the feel of the “handmade”. n nThe fashion week collections of the brand are about telling a tale through the clothing : a tale of the hand-made and the hand-loomnThis Fall/Winter 2014 collection consists of 3 stories : Starting the collection are textured handwoven cotton weaves woven by women weavers to Handwoven silks in colour blocks. The third story is a block-print story using the natural dyed technique of Ajrakh. This ancient print technique dating back to atleast 4000 years uses the geometric forms along the lines of the Islamic grid structure. The designer has also explored with wool for the first time with merino wool stoles inspired by Kinnaur motifs from Kangra valley. A collection to appeal to an Indian or pan-Indian context in a contemporary settingn n nBuyers ContactnParomita Banerjee nM: +91 9903383139nT: +91 33 4067 4107nE: paromita.designs@gmail.comnW: paromita-banerjee.blogspot.comn nMedia ContactnParomita Banerjee nM: +91 9903383139nT: +91 33 4067 4107nE: paromita.designs@gmail.com
W: paromita-banerjee.blogspot.com
