Initiated by a textile design graduate from the National Institute of Design (NID) Ahmedabad, the brand works closely with artisan and craft clusters around India narrating the saga of the craft persons and their weave through simple and effective garments. The garments are a mode of storytelling emphasizing the feel of the “handmade”. n nThe brand stands for a global approach to local aesthetics based in the handloom sector of India. nThe brand is all about simple and effective garments in a variety of textiles , textures and techniques. n nThe labels caters to Ethno-contemporary ready to wear and effective occasion-wear.n n”Our fashion week collections are about telling a tale through the clothing : a tale of the hand-made and the hand-loom. Our AW15 collection is titled “Boro-Part II” an extension of our past collection with the same name. It is about revisiting the Japanese term of “Boro” by exploring / recycling and upcycling fabric wastes and creating value out of left-overs. There are 3 stories as part of this collection: A classic natural dyed Indigo story of patchwork and quilting , a Khadi texture story and a print story exploring Bagh printing. The fabrics are artworks innovated at the loom-stage. A total of 4 different weaving clusters have been explored as part of this collection.” n n
nBuyers Contactn
nParomita BanerjeenM: +91 9903383139nT: +91 33 4067 4107nE: paromita.designs@gmail.comn n
nMedia Contact n
nParomita BanerjeenM: +91 9903383139nT: +91 33 4067 4107
E: paromita.designs@gmail.com
