PERO

n?P?ro’ means ?to wear? in Marwari which is the local language of Rajasthan. ‘P?ro’ interprets international aesthetic using local material and skills, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed. The label is launched by Aneeth Arora, a textile graduate from National Institute of Design, Ahmedabad and a fashion graduate from National Institute of Fashion Technology.

np?ro is all about sustainable fashion where it offers equal opportunity to every crafts person and it believes that every step of bringing the garment closer to the customer adds significant value. We always work with traditional weavers and craft persons to ensure we promote the dying crafts of India.

nP?ro sells across 35 countries in over 300 stores.

nAW 18 is an attempt to unite the modern with the traditional and international silhouettes through carefully hand crafted clothing using natural fabrics. The resulting designs are finely-detailed with a worn-in quality that makes them very wearable. The fabrics used are all handwoven wool, linens , silk and Khadi cottons woven in different parts of India. Block Printed florals and other bright colors are incorporated to add lightness and to compliment the geometry and seriousness of checks and stripes.n

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nBuyer Contact:
nJasmeet Singh Arora / Adele Gandola
nM: +91 9910393388
nT: +91 11 47553288 / +39 3393551010
nF: +39 0258433497
nE: perobyaneetharora@gmail / jasmeet.pero@gmail.com
nW: www.pero.co.inn

nMedia Contact:
nSurabhi Chauhan
nM: +91 9810610019
nT: +91 11 41888415
nE: presscontact.pero@gmail.comn