PERO by Aneeth Arora

+ 39 339 3551010/ +91 9810239391

PERO by Aneeth Arora

” péro ” means ‘to wear’ in Marwari which is the local language of Rajasthan. ‘péro’ interprets international aesthetic using local material and skills, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed. The Indianess of ‘péro’ rests in the textile process, where materials pass through the hands of one craftsperson to the other, belonging to different parts of India carrying forward the Indian tradition of the hand made, and creating pieces that are at once unique.n nThe resulting garment evokes some sense of culture from which it originates, this culture communicates internationally in such a way that the wearer looks equally at ease in the streets of Paris or London, as she does here in India. The look is not about an age group or season; it is about a mindset, a willingness to incorporate the effortless style of the local people in ones attire.n nThe label is launched by AneethArora, a textile graduate from National Institute of Design, Ahmadabad and a fashion graduate from National Institute of Fashion Technology. She calls herself a ‘textile and dress maker’ and what fascinates and inspires her most is the clothing and dressing styles of the local people, which makes them so effortlessly stylish and trendy, therefore making them real trend setters of the time.”n n nBuyer’s ContactnAdele Gondola / AditinM: + 39 339 3551010/ +91 9810239391nE: adele.gandola@gmail.com/ perobyaneetharora@gmail.comnW: www.ilovepero.comn nMedia ContactnSurabhi ChauhannM: +91 9810610019nE: presscontact.pero@gmail.com

W: www.ilovepero.com

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