Preeti Jhawar

Preeti Jhawar

One would hasten to describe ‘bohemian’ as something outsidenthe norm, but still following certain logic. Multiple thoughtsnblending into a brilliant solo; unpredictable, yet a genuinenmasterpiece! That’s the closest one can come to describing thisnintriguing, unabashedly original designer Preeti Jhawar.nHer clothes spell vivacity and freshness in bubbly colours andnprints, accentuated with exquisite embroidery and uniquelynprocessed fabrics. She focuses on a merged contemporary look—nin prêt, diffusion and couture—utilitarian, Oriental, Indian kitschnand modern classic. The look is fused vintage in pulsating colours.nHer technical knowledge of fabrics and styles of embroidery; andnthe commitment to uplift handlooms.nToday, the label has grown to include kurtas, westerns, saris andnlehengas, complemented with trendy

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