Rahul Mishra, the first Indian designer to showcase at the Paris Haute Couture Week champions slow fashion with traditional Indian crafts. His eponymous label finds its genesis in the ideas of sustainability that present fashion as a tool to create participation and empower the local craft community of India.
The design house that works on the philosophy of the 3 E’s – Environment, Employment, and Empowerment, aims to look at luxury from the lens of participation and not just consumption.
Their Couture Festive 2022 collection, ‘The Tree of Life’ is a manifestation of nature’s abundance, an attempt to celebrate its opulence and beauty. This collection renders gratitude for nature’s wisdom — the belief that a tree’s memories and life are engrained in the rings of its trunk; as it grows from within towards the bark. Impressions on the ground, the storms that it weathers — all unforgotten and constantly preserved in its consciousness.
“Worshiping of trees is an inherent part of our culture that manifests in different ways during the harvest festivals spread in regions across our subcontinent. My grandmother would tie a hand spun cotton thread around a banyan tree, not far from our house. That great Banyan tree is a god-like presence through our lives. It is the very visual that flashed before my eyes each time I sat to sketch this collection.”
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