Design duo Madhulika Singh and Manish Tibrewal are surrounded by a world of inspiration in Jaipur, India, where beautiful textiles are woven into its culture. From local architecture and jewellery, to vintage textiles and traditional village crafts, elements of their vibrant surroundings find their way into the pairs hand-blocked prints. “In Jaipur, a rich heritage of textiles and various crafts is a feast,” Manish says. “It makes us feel extremely proud of our heritage, which never ceases to surprise us with its relevance in todays context”.
n nBoth graduates of the National Institute of Fashion Technology in Delhi, Madhulika further mastered in textile design from the National Institute of Design in Ahmedabad. Now owners of the RASA fashion and home line, Madhulika and Manish are known for their experimental and creative use of traditional block printing techniques. Each of their patterns tells a story. “Our style promotes the beauty and irregularity of hand-touched processes,” they say.n nRASA has been retailing at some of the finest stores across the globe. Collaborations with The Conran Shop, Jim Thompson, Crate and Barrel, Anthropologie and other similar institutions have seen the RASA label reach all corners of the world.n nAkshita, a fashion graduate of the Pearl Academy Of Fashion, since her association with RASA nearly a decade ago, has been at the forefront of its unfolding within the country. With flagship stores in Jaipur and Bangalore, RASA fashion and home is also available at select stores in India.n nThe endeavor at RASA is to strive for excellence in design and quality with a conscious effort towards the sustenance of the crafts and the environment.n nA Modern Mughal Summer Dance describes Spring Summer 2016 16 at RASA. Hand block prints go boho. Jewellery and jaali go mod! Mughal does a twist! The collection is tradition flipped on its head. Intricate hand block prints and embroidery from the master-karigars of Rajasthan celebrate the imperfections of these princely art forms. Relaxed and breezy silhouettes, supple chiffons and georgettes scream chic. The collection includes dresses, separates, even sarees. The colour story moves from whites and silver to cool lime, aqua, orange and taupe. n nIts time to revel in RASA’s eclectic reincarnation of the princely era in this modern Mughal summer dance. n nBuyer Contact:nAkshita Singhal /Manish TibrewalnM: +91 9829062175/ +91 98290 64223nT: +91 141 2762849nE: rasa@rasajaipur.com nW: www.rasajaipur.comn nMedia Contact:nAkshita SinghalnM: +91 9116056500nT: +91 141 2762849nE: rasa@rasajaipur.com nW: www.rasajaipur.com
