Arjun Salujas essence of experiment has stood for one main reference point: structure and drape.
The sub currents of darkness and intensity; the defiance of normal convention in flattering or sexifying his women; that certain impenetrability in design and the designer – are chevrons of an aesthetic that needs to explain itself conceptually first. Arjuns main markets are Delhi and Mumbai.
His SS 13 collection is about sense of androgyny and play with gendre.
Fashion is, “Keep it simple.”
