Ritu Kumar the brand reflects the ancient traditions of Indian craftsmanship in a contemporary vocabulary. The company is renowned for its distinctive use of colours, quality of fabrics, intricate embroideries.
In 2002, the company launched a sub-brand, Label Ritu Kumar, which uses the established forte of traditional Indian aesthetic to create fashion oriented international products. The traditional and western lines are retailed across 26 stand-alone stores pan-India and expanding into international markets.
The popular art deco movement of the 1930s influences her SS 13 collection.
