Samant Chauhan
Samant Chauhan is a Delhi based designer working on hand embroideries and Indian textiles. His collection silhouettes are simple, structured and basic. The look of every garment is delicately achieved by going back to the yarn stage via treating not only to the garment but fabric as well. This adds uniqueness and makes his collection stand out from the other designers. Fashion to him is not just a popular trend, but also a basic form of representation that is conceptual and envisioned by a strong sense of individuality and persona. He is a strong believer of the versatility, his current collection is based on Bhagalpur weaving techniques and skilled craftsmanship, Samant gives credit to these craftsmen for backing his ideas of ever evolving and innovative fabrics. His colors remain very earthy and rustic capturing the nature. The label, SAMANT CHAUHAN today has come a long way retailing in multiple multi-brand stores globally.
Brand Samant Chauhan – Represents the regal or rajputana feel and personality. He represents the rich heritage and culture with a new twist every season. Samant aims at adding new flavor to every new collection without losing the charm of the previous ones. Rajputana is an extension of his imagination coupled with the research to constantly want more. His brand aesthetics use only whites with red lining and yet aim to please with a new texture or fabric and a certain twist in style and embroidery.
Bhagalpur Tussar silk is a new innovative textured fabric created by him, combined with embroideries can be seen on the runway. The brand collection is a blend of flowy and bohemian silhouettes, moving towards, the richness of heritage and design. His collections predominantly showcase the use of zardozi & handwork embroideries, combined with rich treated fabrics only in White and Red.
The designer caters to garments and leather products.
Traversing thousands of miles like Marco polo, on horseback mostly, through uncharted desserts, over steep mountain passes, exposed to extreme weathers, to wild animals and very uncivilised tribes men , we present this autumn Rajputana – travelling through a myth laden silk route along nepal , tibet and china covered with wild and exotic landscape… This group of fearless people with their sheer grit and courage combined with well equipped utilitarian gear manage to survive the harsh weather conditions and avert any hostile attacks.. Rajputana collection takes you back to middle ages where travellers along silk roads were attracted not only by the trade but also by art and cultural exchange. The journey of Rajputana culminates in Mangolia- a country rich in ancient heritage and unique beauty.. Thus we see predominance of oriental influence in the Rajputana this time!
Buyer Contact
Samant Chauhan
M: +91 9891464636
T: +91 11 26494621
Media Contact
Samant Shauhan
M: +91 9891464636
T: +91 11 26494621
W: www.samantchauhan.com
