The label pursues Sophisticated and Minimal clothing. It provides freedom to travel within occasions thus creating Intelligent Contemporary classics for everyday.
The brand stands for Utility, Minimalism and Contemporary are the three core brand values.
His SS 13 collection is about fusing Indian western details and prints with structures and drapes. The look is transformable, relaxed and minimalistic silhouettes.
Fashion to him is, “applying innovative ideas in minimal and contemporary form to create high prêt-a-porter exclusive clothing.”
