
The designer launched her label Schön in 2011 and means beautiful in German. Synonymous to its name, the label ideology lies in creating ensembles those are beautiful, feminine, and elegant; at the same time have a touch of modern edginess to them.n The label caters to women who are looking for western prêt and couture.nThe brand stands for practicality and wear-ability. We believe in classic cuts and impeccable tailoring with a hint of modern edginess.nThis year AW14 collection has been named “Nefarious” True to its name. The Collection emits villainous elegance. Muted metel tones in copper & gold on black structures this collection.nThe collection is comprise of structured well fitted short and long dresses, as well as party gown, in flowy crepe n nBuyers ContactnSakshee PradhannM: +91 9711544125nT: +91 120 2502111nE: saksheepradhan@gmail.comnW: www.saksheepradhan.com / www.schon.comn nMedia ContactnAbhishek Nadkarni nM: +91 9999720310nT: +91 120 250211nE: info@schon.comnW: www.schon.com