Shrea by Shreya Shrama

After graduating from the University of the Arts–London Collegenof Fashion, designer Shreya Sharma moved to Delhi in 2006nand began experimenting with fashion in her own studio. Thencompany Antidote Fashion Private Limited was formed in 2008nin partnership with Brand Manager Nirali Vora who is also UKneducated, specializing in Fashion Management. Their label Shreanwas launched alongside.nShrea targets the contemporary woman of today, who is confidentnand loves to explore fashion. The silhouettes range fromnstructured to voluminous shapes with an extensive play of drapesnand layering. Going forward, the label aims to reach out to itsnfashion conscious customers by providing garments with creativenconcepts in combination with the use of innovative fashionnmerchandising management.