Being a self-confessed non-conformist means that designer Siddartha Tytler lays maximum stress on creating anything but the ordinary. Exuding sophistication and elegance, the eponymous brand that was launched in 2002, boasts of ensembles that are a class apart.n nFavouring interesting structures, bold colours and sharp cuts, the Tytler collections are an eclectic mix of several moods, all strung together by a penchant for bling and high-octane glamour. The labels expertise ranges from sensual, draped western wear to traditional wear with a contemporary spin. From summer styles in light, comfortable fabrics like cotton, malmal, linens and crepes to winter collections using wool, leather, silks and suede, the brands repertoire offers it all. Not one to shy away from a bit of razzle dazzle, Tytlers creations almost always flaunt crystal application (which is the USP of the brand) and fine thread work along with exquisite surface ornamentation, unique motifs, contrasting and appliqué work.n nThe menswear line too echoes similar sentiments and caters to the 21st century metrosexual who is not afraid to wear his style sensibility on his sleeve. Suave and stylish, the range boasts of structured cuts, vibrant colours, and an effortless fusion of the classic with the quirky.n nSays the designer, “The ideal Siddartha Tytler patron is one who is very confident, independent and doesnt allow others to dictate his or her fashion choices. It is someone who is comfortable in their own skin and can make a mark with their personality every single time.”n nThe internationally acclaimed brand, which prides itself on its easy wearability, has already made its mark in India and internationally as well. From Mumbai and Delhi to New York, Los Angeles, London, Dubai, Kingdom of Bahrain, Panama, Riyadh, Kuwait and Japan; the brand is truly reaching places. The label is a regular at the prestigious India Fashion Week and Bridal Asia exhibition as well. The brand is also available at international websites like Strands of silk, Style arrest and Pernias Pop Up shop.n nCelebrities like Aditi Rao Hydari, Sonali Bendre, Amrita Puri, Neha Dhupia and Parineeti Chopra are often spotted flaunting the brand. Kunal Nayar of the Big Bang Theory and wife Neha Kapur chose the brand for their 64th Annual Emmy Awards and Peoples Choice Awards 13 red carpet appearance as well.n nWith a flair for fashion and everything couture right from an early age, Delhi-based Siddartha Tytler was always meant to be a fashion designer. After graduating from St. Columbas in 1997, Tytler spent a year at the National Institute of Fashion Technology in New Delhi where he studied Fashion Design and Clothing Technology (FDCT). From there the designer moved on to the Fashion Institute of Technology (FIT) in New York, an experience that further honed his skills and adequately prepared him to enter the industry. Shortly after his return to India in 2002, Tytler presented his first show at the Hyatt Regency in New Delhi, to much appreciation and applause. Ever since, there has been no looking back. Siddartha is a member of the Fashion Design Council of India (FDCI) since 2006.n nTytlers style is offbeat, quirky and ideal for the well-travelled fashionista who is not afraid to experiment. “Besides giving birth to a piece of art, getting wearability into my structural designs takes precedence for me,” he says explaining his design philosophy.n nFor the first time at Amazon India Fashion Week Spring Summer 2016 , Siddartha Tytler will be showcasing an Indian collection on the ramp. It will consist of lehengas, anarkalis, sarees, & gowns for women. Sherwanis and kurtas for men. This collection caters to a younger demographic. The silhouettes are structured. The lehengas and sarees are combined with sharp neoprene jackets.n nThe colour pallets consist of greys, vintage rose, crème, maroon and earth tones. The techniques of embroidery involve the designers trademark appliqué work, sequin detailing and thread work. Also introducing laser cut work and digital printing.n nThe collection consists of separates that can be easily paired of with other garments and is for the confident & young women who knows her style.n nBuyer Contact:nNeha KhannanM: +91 8802476921nT: +91 11 29235499nF: +91 11 29243152nE: neha.stytler@gmail.comnW: www.siddarthatytler.comn nMedia Contact:nNeha KhannanM: +91 8802476921nT: +91 11 29235499nF: +91 11 29243152nE: neha.stytler@gmail.comnW: www.siddarthatytler.com
