Taurus by Dhruv & Pallavi

Dhruv-Pallavi started out in 2003, foraying into the market with their prêt line for women – Taurus. They then launched their signature line, in 2007,blending Indian craftsmanship with international concepts, giving it a global appeal. Believing in the philosophy of “one world”their creations attract a broad range of market segment world over. The clean cut out lines,fabric texture treatments and surface ornamentations weave an interesting story…nThe label is housed at premium boutiques across the country like Aza, Fuel, Mogra etc.nApart from the above, they export toUSA, London, Bahamas, Mauritius, Maldives,South Africa etc.n nDhruv-pallavi presents “illusion” for their Autumn Winter 2014 nThe “illusion” comprises of 3 parts:nKaleidoscope- here an optical illusion is created through sequential gradation to form a grid.This is depicted through thread embroidery and applique of “chakras”, the entire motley of pattern is inspired by a kaleidoscope.The silhouettes are mostly structured. These involve blending of woven jacquard fabrics with textured ones to create a depth in the range. Shifts,cape tunics and ethnic wear are part of this segment.nFauna- here the technique of thread embroidery cleverly brings out the “insects& bugs”in the garden, creating an energy flow in the pattern. Tulle nets, georgettes help to enhance the hide n seek effect in the garments. Jumpsuit, straight line dresses and fusion wear are part of this range.nThe arc- essentially this part isa takeoff from the grid collection in terms of the technique of work. The starting point being the arc for the artwork. Applique on textured fabrics is heavily relied upon to create a look that stands out from a distance. Cape tunics, shifts, jackets and suits complete this range.nThe five main highlights of the collection:n• Technique of applique of textured fabrics to create depthn• The colour black combined with other strong coloursn• The combination of different fabrics in one silhouetten• Structure in constructionn• Wearability of the outfitsn nFor this Collection, accessories are not needed with the garments. Keeping it simple by either wearing a single broad bracelet or long earrings is the key.n nBuyer’s ContactnDhruv GuptanM: +91 9811093545nT: +91 0130-2121201nE: dhruv@taurusindia.net, info@taurusindia.netnW:www.facebook.com/dhruvpallavi,www.facebook.com/taurustudio
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nMedia ContactnPallavi GuptanM: +91 9810163122nT: +91 0130-2121201nE: pallavi.taurus@gmail.com