Delhi based designer Urvashi Kaur dedicates her efforts towards creating wearable luxury, with a vision to make her label an economically sustainable and culturally influential brand. A graduate in fashion design from Esmod Intl, Paris (Ecole Superieure des Arts et Techniques de la Mode) and an avid traveller, she has had constant exposure to myriad cultures through her sojourns.n nHaving worked for fashion moguls like Issey Miyake and Marcel Marongiu has been a catalyst for Urvashi in developing a complex body of work that goes beyond fashion.n nThe Label, URVASHI KAUR embodies glocal fashion a hybrid expression of thinking globally and acting locally, keeping her designs global in their construction but defiantly Indian in their sensibility.n nShe endorses an alternate fashion movement by embracing heritage hand-woven, organic textiles and natural dyes. Constant promotion and revival of indigenous Indian weaves and age-old techniques define her design philosophy. She is associated with weavers and artisans from several NGOs such as Khamir from Kutch, Malkha from Andhra Pradesh and Sutra from Kolkata. Presenting diffusion silhouettes through the use of layering and unconventional drapes and textural treatments on fabrics is her core strength.n nUrvashi has successfully accumulated ample credits and accolades to her label since her debut at a Fashion Week in Mumbai. From being featured in Elle Indias “The Graduates” to being shortlisted as one of the top 18 designers at Vogue India’s first Fashion Fund to mention a few. This has gradually helped Urvashi in establishing her labels strong commercial presence in domestic as well as international markets. Acclaimed women from different walks of life like actors Shraddha Kapoor, Dia Mirza, Neha Dhupia, Tisca Chopra, Gul Panag, Swara Bhaskar, author Anuja Chauhan and Sufi singer Sonam Kalra are amongst many discerning patrons of the label, URVASHI KAUR.n nThe new diffusion label by Urvashi Kaur, KAPDA, brings forth an idea rather than an aesthetic. An idea of alternative Identity; An antidote to the inertia of mass production and indiscriminate globalization.n
n”We are fascinated by the individual, the unique and the different.”n
nTaking forward the core fundamentals of URVASHI KAUR of relaxed, natural and eco-conscious luxury, KAPDA aims to take this movement to the street, to a younger audience, who are self aware and look to craft a distinct identity for themselves.n
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n nBuyer Contact:nUrvashi Kaur/Sahiba ChughnT: +91 9811131000/ +91 8802582233nE: urvashi@urvashikaur.com/communications@urvashikaur.comnW: www.urvashikaur.comn nMedia Contact:nSahiba Chugh/ Urvashi KaurnT: +91 8802582233/ +91 9811131000nE: communications@urvashikaur.com/urvashi@urvashikaur.com
W: www.urvashikaur.com
