Label URVASHI KAUR embodies Glocal fashion, an expression for thinking globally and acting locally, making it an economically sustainable and culturally influential brand.
Endorsing an alternate fashion movement by embracing heritage textiles and natural dyes, creating contemporary designs that are global in construction but defiantly Indian in their sensibility.
The labels forte is eclectic forms and innovative looks from separates through the use of layering and unconventional drapes and rich textural treatments on fabrics.
Kul is a collection that takes the intrinsic Urvashi Kaur love of Indian Hand-loom, time worn textile techniques married with delicate hand crafted details and presents them within a contemporary framework. Her constant endeavor is to spark dialogue questioning modern Indian identity in times of globalization and societal dynamism. With this collection she comes a step closer to presenting her vision to an ethical and aware citizen of the world.
Buyer Contact:
Urvashi Kaur/Sahiba Chugh
T: +91 9811131000/ +91 8802582233
E: urvashi@urvashikaur.com / info@urvashikaur.com / merchandiser@urvashikaur.com
W: www.urvashikaur.com
Media Contact:
Urvashi Kaur/Sahiba Chugh
T: +91 9811131000/ +91 8802582233
E: communications@urvashikaur.com/urvashi@urvashikaur.com
W: www.urvashikaur.com
