Delhi based designer Urvashi Kaur dedicates her efforts towards creating wearable luxury, with a vision to make her label an economically sustainable and culturally influential brand. A graduate in fashion design from Esmod Intl, Paris (Ecole Superieure des Arts et Techniques de la Mode) and an avid traveller, she has had constant exposure to myriad cultures through her sojourns.nHaving worked for fashion moguls like Issey Miyake and Marcel Marongiu has been a catalyst for Urvashi in developing a complex body of work that goes beyond fashion.nLabel URVASHI KAUR embodies Glocal fashion an expression for thinking globally and acting locally. The designs are global in construction but defiantly Indian in their sensibility making it an economically sustainable and culturally influential brand.n nEndorsing an alternate fashion movement by embracing heritage textiles and natural dyes and translating them into contemporary ensembles drawing inspiration from art and culture . Creating eclectic forms and innovative looks from separates through the use of layering. Unconventional drapes and rich textural treatments on fabrics with an interplay of colours is the labels forte.nThe designers main market is in India, upcoming markets would be Middle East, Japan, Europe & US. n n Seeing beauty in the seemingly simple and an evolved sense of aesthetic. She has always been an advcate of organic and natural fibers with the idea to make it versatile and universally appealingn nThe Label, “URVASHI KAUR” embodies glocal fashion a hybrid expression of thinking globally and acting locally, keeping her designs global in their construction but defiantly Indian in their sensibility.n nShe endorses an alternate fashion movement by embracing heritage hand-woven, organic textiles and natural dyes. Constant promotion and revival of indigenous Indian weaves and age-old techniques define her design philosophy. She is associated with weavers and artisans from several NGOs such as Khamir from Kutch, Malkha from Andhra Pradesh and Sutra from Kolkata. Presenting diffusion silhouettes through the use of layering and unconventional drapes and textural treatments on fabrics is her core strength.n nUrvashi has successfully accumulated ample credits and accolades to her label since her debut. From being featured in Elle Indias “The Graduates ” to being shortlisted as one of the top 18 designers at Vogue India’s first Fashion fund to mention a few. This has gradually helped Urvashi in establishing her labels strong commercial presence in domestic as well as international markets. Acclaimed women from different walks of life like actors Dia Mirza, Neha Dhupia, Tisca Chopra, Gul Panag, Swara Bhaskar, author Anuja Chauhan and sufi singer Sonam Kalra are amongst many discerning patrons of the label, “URVASHI KAUR”.n nBuyers ContactnUrvashi Kaur/Sahiba ChughnM: +91 9811131000 / + 91 8802582233 nE: urvashi@urvashikaur.com, communications@urvashikaur.comnW: www.vaishalis.com n nMedia ContactnMohnish Malhotra/Desiree A. NagpalnM: +91 9891228951/ +919999229369 nT: +91 11 46219922nE: m@silvermonkeycommunications.com/desiree.smc@gmail.comnW: www.silvermonkeycommunications.com n n
