Varija Bajaj is an artist living out her own experience through her label Varija – which means Lotus in Sanskrit. Known for her kitsch art and heirloom craft Her statement of fashion is colorful, textured, finely detailed and comfortable clothing. The Indian essence is her prime predominance.
Varija, her signature fusion style has kitsch influences tailored to the taste of the perfect fashion individualist. Today, apart from Delhi, Varija retails through multi-designer stores in India in Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Jaipur, Nagpur, Ludhiana and Ahmedabad.
This season with the urge of giving something different and unique to the market Varija has created a very chic and bright collection using Neon colors for the Young Modern India Bride. Interesting concepts of Ethnic fusion gowns, Stitched Saris, Short Saris, Frill, Floral motifs, with the use of shimmer linings, crochet laces and gota embroidery are her unique offerings. Overstated bling is blended with rich fabric to create a perfect celebration ensemble. Varijas signature elements of big tassel, potli, lace and bead form collections featuring sarees, lehengas, suits and fusion gowns to be worn all year round.
BUYERS CONTACT
Varija Bajaj
M: + 91 9811211273
E: lotusselifestyles@gmail.com
MEDIA CONTACT
Varija Bajaj
M: + 91 9811211273
