Varun Bahl

Celebrated for exemplary embellishments and dreamy romantic ensembles, Varun Bahl is renowned for capturing the craft of hand embroideries in amorphic shapes and bringing back his evergreen designs in a new avatar to redefine the realm of Indian couture. Infusing his trademark romantic embroidery with a hint of fun and drama using patchwork and hand-sewn mirrors, he brings you everlasting pieces that rethink tradition for the changing world and redefine the grandeur of Indian couture. Every collection is easy-going, relaxed, and yet dramatic with upcycled designs. The idea is to redefine the way Indian couture is perceived and worn, like restoring a piece of artwork to keep its beauty yet make it new again. With fluid designs that bring Indian couture into the global fashion culture and defining uncertainties of life reflecting in the ever-changing amorphic shapes captured in hand-crafted embroideries, Varun has used abstraction and juxtaposition to express himself through design.

His signature is about curvilinear lines and forms with a vivid explosion of colour yet absorbing the softness of delicate shapes and layers. There is an instance of redefining couture by simplifying silhouettes and giving them global appeal. Apart from Indian wedding wear, the collection can also be perceived as international couture with Indian embroideries that appeal to a worldwide audience. Redefining Indian couture, the pieces speak the language of contemporary fashion but are iconic collectibles that can be passed on as heirloom pieces. Every part is about upcycled embroidery. Like the skin has cell memory, a couturier has sewing memory. His hands work to make the same magic with a new spirit, bring forth the romanticism, and recreate the theory of love by patching memories together. Every collection is inspired by real people, design history, and a retake on traditional Indian embroideries speaking the language of global culture.