Varun Bahl, a National Institute of Fashion Technology (New Delhi, India) graduate, launched his label in 2001.In 2003, this talented designer was invited to showcase his Spring/Summer 2003 collection at White in Italy. Each season, White, an elite group of talented designers, introduces a select group of new designers to the international fashion fraternity. It was here, amongst 20 competing designers from different countries and a tough jury that Varun Bahl’s collection was voted the “Best of Season”. n nVarun is a designer who works intuitively; he knows what men and women with active lives and individual style want. He is passionate about both the design process and the ultimate product and is fueled by his artistic sensibility and a discerning eye for detail. Self-assured and unassuming, Varun bahl is a man completely without artifice, as are his clothes. The look is natural, sophisticated and avant garde.n nThe designer is known for his innovative use of exclusive fabrics and painterly use of colours, based on a singular vocabulary of elements. A synchrony of nuanced colour, texture and pattern celebrate pure form and sensuality with an artful insouciance. The secret of Varuns runaway success is his ability to look beyond the obvious (whats in fashion, what look is in, what colours are in), and to continuously revisit and reinterpret his relationship with his customer. He knows whom he wants to reach, and he continues his love affair with his kind of customer elegant, non-conformist, avant garde, experimental, and continuously experiencing themselves.n nThe focus of his collection is primarily on surface ornamentation, simple and clean silhouettes and a fusion of techniques. Another feather in the cap was added when he was invited to showcase his SS/07 line at the Milan fashion week making him the first Indian designer to have showcased his collection there. n n”My definition of fashion is luxury, and for me, luxury is happiness. Bohemian minded, in control, mature and experimental that’s how I see my individual buyer.” Varun Bahl n nVarun’s label is available in stores across Italy, Spain, United Kingdom, the Middle and Far East as well as in Delhi and Mumbai, India. He also recently launched a couture men’s clothing line with ace movie producer/director Karan Johar. n nBuyers ContactnN: Roshni KapurnM: +91 9711082194nE: vbm@zeninc.comnW: www.varunbahl.comn nPress ContactnDiksha JhanjinM: +91 9899048998
E: diksha@tccggd.com
