Varun Bahl is a designer, who works intuitively; he knows what men and women with active lives and individual style want. He is passionate about both the design process and the ultimate product and is fueled by his artistic sensibility and a discerning eye for detail. Self-assured and unassuming, Varun Bahl is a man completely without artifice, as are his clothes. The look is natural, sophisticated and inherently sexy.
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The designer is known for the innovative use of exclusive fabrics and painterly use of colour, based on a singular vocabulary of elements. A synchrony of nuanced colour, texture and pattern celebrate pure form and sensuality with an artful insouciance. The secret of Varuns runaway success is his ability to look beyond the obvious (whats in fashion, what look is in, what colours are in), and to continuously revisit and reinterpret his relationship with his customer. He knows who he wants to reach, and he continues his love affair with his kind of customer elegant, non-conformist, avant garde and experimental.
Varuns primary business is located in his Noida. The company is financially independent and he retails from many stores worldwide; prominent clients include Saya (Japan).
With his Fall 2013 Haute Couture collection, Varun Bahl asks and answers relevant questions about the notion of Haute Couture in India, a country rich in hand-embellishments, embroidery techniques, and fantastical textiles. He mixes his signature embroideries with modern silhouettes, redefining the concept of embellishment, and making it more accessible and desirable for the contemporary Indian woman.
While the general consensus on Indian couture tends towards bridal wear, Varun Bahl takes to dressing not only the bride, but her family as well. For the lady who isnt shopping for a wedding or wedding-related occasion, she explores transitional dressing. The aperitif sari-gown replaces the cocktail drape, and the anarkali dress becomes a daywear option, while remaining in the pale of haute-couture privilege. Through these experiments, Bahl endeavors to bring practicality and therefore wearability into couture silhouettes.
His ongoing affair with the use of black in haute couture is an unparalleled success. And in addition to this, he delves into winter pastels like pale blue, dust pink, and powdered moss. With his fine eye for colour, he adds in luminous tones like ochre, fuchsia, and red to complete the offering. The fabrics, treated as carriers for Bahls exquisite techniques, range from the traditional to the cutting edge: silk, chiffon, georgette, wool-crepe, bubble-crepe, and canvas come together with diaphanous gauze, organza, and silk net to create garments that are everlasting in style and design.
