The label epitomizes eclectic combinations for someone who celebrates style with comfort and Indianness. Simplicity and Silence adorns the character of a person without overshadowing ones personality.
The brand stands for a contemporary clothing option for men and women with accents of rich Indian crafts and textiles. The brand reflects the values of rich Indian heritage with an avant- garde yet timeless notion.
The main markets the label caters to are India, Middle East, Japan, Europe and USA.
Their SS 13 collection is titled, Moroccan Princess is inspired by the Moorish art and design of the Marrakesh. Abundant in rich colours and warm spice, the summer collection is a lavish oasis of luxurious silks and prints in saturated tones.
Fashion to them is, “About balancing new trends with brand values.”
