After 25 years “waste is gold”
As fashion celebrates its silver jubilee, what is clear now is ---sustainability is the only way to go forward, and designers have already taken the lead! By Asmitaa Aggarwal It was a reunion of sorts, designers came in droves, some who had not been seen for over 20 years---Anshu Arora ...
Khadi adopts new ‘vibe’
Hoping to wean away GenZ from fast fashion, Co-Ek has launched khadi resort wear-think wrap skirts and summer dresses. By Asmitaa Aggarwal It is always invigorating to observe seismic changes in the way Khadi has been perceived and elevated--- leaving its traditional starchiness, adopting a modern nomenclature. This year Co-Ek ...
No white collar, it’s silver for Anamika
After almost 25 years, Anamika Khanna is hoping women in lucrative careers want something that is not just suits and blazers --maybe a silver tie, suspenders, daddy briefcase and some pearl encrusted denims from AK-OK! By Asmita Aggarwal India is all over the world, and it isn’t just “in India”, ...
Clothes with feelings
From serenading poets to artists, Rina Singh’s Eka is a case study of craft upliftment. By Asmita Aggarwal If clothes could have feelings Eka would be a right fit! Rina Singh, who built a brand, brick by brick, over 13 years believes it took years of developing product knowledge and ...