Nida Mahmood: Now Showing: Sapna Cinema

Maachis, Sadak Chaap and now Sapna Cinema. You may love or hate Nida Mahmoods kitschy, bohemian work but there is little chance youll be able to ignore it. Whether its the catchy names of her collections or the vibrant clothes she puts out season after season, Nidas work is hard to miss. But for someone who is known for all things kitschy, does her work risk being predictable?