Wow Factor: Grand Sets
Rome can be built in a day! Quite literally .as each day of the PCJ Couture Week will see grand sets being build and torn down to be resurrected again for the next day in less than 24 hours. 700 workmen are working round-the-clock for the last week to get the show on the road. Unlike the WIFW prêt shows, where you construct one set and it lasts for 5 days with minor modifications until the grand finale, this time it is a paradigm shift.