Somaiya Kala Vidya, is creating a space for artisans from Gujarat working with Bandhani, Ajrakh, block printing to applique, equipping them with skills that combine—marketability with design prowess-craft is just not art.
By Asmita Aggarwal
You would never expect a chemical engineer from the acclaimed NIT, Trichy to be working in the development sector, but there is a lot more to Nishit Sangomla than just his degree. He won the SBI Youth for India fellowship which took him to the Barefoot College, Rajasthan, established by visionary Bunker Roy in 1972, hoping to empower rural communities.
In “Solar Mama”, how to fabricate solar panels, lights and photovoltaic circuits is taught 110 km from Jaipur, Tilonia village. Nishit began working with them, and it changed his life forever. He had found his true calling many years ago. Though he did notice it was dominated by women, as the men had gone to bigger cities to work in mines, never sent money home, forcing them to fend for themselves.
Agriculture was not an option—but the region was loaded with crafts—they worked with leather, made durries, everything was laboriously hand-crafted—a gem waiting to be showcased to the world. “They are skilled, but did not know the technical aspects—marketing to supply chain management. After all, erstwhile kings wore crafts that are now museum pieces, all they needed was design direction,” says Nishit.
This gave birth to the design lab they set up, to dig deeper into concepts, educate artisans, the seed of the idea came when Nishit met the legendary Judy Frater, an anthropologist from US, who came to Kutch, Gujarat in the 70s, the rest is history..
Judy, lived 30 years here, with artisans, particularly women embroiderers, studied their traditional crafts, Kala Raksha Trust she set up in 1993, to empower artisans. After the 2001 earthquake, she founded the Kala Raksha Vidhyalaya School in Meghpar, Anjar, Gujarat, the first design school for traditional skilled artisans. Bonus: they are setting up a natural dyeing research lab, which anyone can use.
When he met Judy in 2016, she mentored Nishit, in 2019 she wanted to go back home, Nishit took over as the vision was clear. Bandhini, Shibori, Batik, weaving, block printing, patchwork to applique—artisans are taught how to modernise and sell. There were many hurdles he faced —in the one-year program, women artisans’ families were not comfortable to send them to a residency (12 women, 12 men trained every year, number varies). Interestingly, the age is dropping for students, earlier it was above 30, now younger artisans are joining, who had given up this generational skill.
There are six modules— they can learn from street markets, retail stores, and exhibitions—colour development to trend forecast, experimenting with motifs, each skilled artisan is taught various verticals to enable him to be market ready. “When we take interesting calls like increasing dips in indigo the results are spectacular—innovation is the game,” he smiles, adding they also added violet to Ajrakh giving it a new spin.
At LFW X FDCI Somaiya Kala Vidya showcased Ajrakh by Ziad Khatri, Alaicha (Mashru) by Amruta Vankar, ‘Anatomy’ by Mubbasirah Khatri, ‘Mystery’ by Muskan Khatri, ‘Tradition to modern’ by Shakil Ahmed, the school has now been taken over by Somaiya Trust, which is a prestigious educational institution based out of Maharashtra since 1942.
Amrita Somaiya, who owns the school, has a Bachelor’s degree in Economics from Simmons College, Boston, and her husband did Chemical Engineering from Cornell University, a Master’s degree in Public Administration from Harvard University. Their family originally belongs to Kutch, Karamshi Jethabhai Somaiya, was an Indian educationist, who founded educational institutes in Maharashtra, was awarded the Padma Bhushan, Samir his son is carrying forward his legacy. “My father-in-law worked relentlessly after the earthquake to build Kutch, then my husband met Judy, as she was looking for opportunities to continue the craft work,” says Amrita.
Amrita’s father is an architect, mother an interior designer, she inherited the love for aesthetics from them, crafts has been her mainstay, thus subsidised education for artisans at Somaiya Kala Vidya. “Real craft is handmade, each artisan who showcased had a personal story in the collection, like Shakeel bhai and the beautiful Batiks, it was contemporary, but soaked in craft,” she adds.
An avid lover of textiles, from Ajrakh to Bandhini, hand woven is her go to, she spends time in clusters, and from grassroots understands how to bring awareness to the processes.
Juhi Lakhwani, business development officer at Somaiya Kala Vidya, joined this year, but her experience is vast—she won the Naropa Fellowship, which took her to Ladakh. She worked with traditional artisans in carpet weaving, realised handicrafts are losing their identity, and wanted to teach them social entrepreneurship. “The products worked well, but Covid hit, we had to pause. The key was teaching them e-commerce, digital merchandising, it worked in their favour,” Juhi says.
At Somaiya she helps them market their products, with design intervention—Soof, Rabari embroideries are much loved along with Batik. Somaiya Kal Vidya has opened another school in Karnataka, Bagalkot; they have a store in Prag Mahal in Bhuj. “The reason why Gen Z does not buy craft is the lack of awareness, they have been brainwashed by Westernisation. Artisans have saris and stoles, and silhouettes need to be taught to serenade a younger clientele,” Juhi adds.
When you see artisans like Mubbasirah combine traditional Ajrakh blocks with hand painting, or Amruta’s new developments for Mashru, you know they are set to succeed. Alaicha translates to Mashru in Kutchi, it is associated with the Ahir community, each pattern reflects legacy —they have a new palette, in some ways redefined it. Mubassirah is the first female artisan to step into the male dominated Khatri Ajrakh artisans rejigging it with freehand painting! Craft is business now, not just art. “I began learning from my father six years ago after he returned from SKV, I’m the only woman in three generations from Ajrakhpur to take this up,” says Mubbasirah.
Ajrakh means “leave it for a while” in Kutchi, it takes 10 to 12 days to make one piece, as each process requires wait time to get stunning results. “Mostly it was nature inspired but the first time for LFW I did anatomy, which is similar to nature, the shapes are abstract,” she smiles.
The dyes require patience—alum for red, black you get from iron and jaggery mix (it melts over time), plus indigo. “When we add colour the beauty of Ajrakh is, we can’t say what will come out, its unpredictability makes it interesting,” she says. In the future, she wants to launch her own line, and as her name Mubbasirah means “good news” this is bound to happen!