The 2Nd Edition Of The Van Heusen India Mens Week
THE 2ND EDITION OF THE VAN HEUSEN INDIA MENS WEEK WHERE STYLE MEETS SUBSTANCE
27-29 August, The Grand, New Delhi
New Delhi, July 06, 2010: Cementing Delhi’s position as the 4th fashion capital for menswear in the world, FDCI presents the second coming of the much appreciated Van Heusen India Mens Week. Recognizing the growing demands within industry circles to provide a creative outlet that’s dedicated to celebrating the latest trends sweeping the menswear segment in India, the Van Heusen India Mens Week promises to be an even bigger and better show in its second avatar.
Scheduled to commence on the 27th of August, 2010 at The Grand, New Delhi, the Van Heusen India Mens Week will be a three day event and will culminate in a splendid spectacle on the 29th of August, 2010.
With Menswear dominating a large per cent of branded apparel sales in India ‘Van Heusen India Mens Week’ will provide the menswear designers the much needed impetus to catapult India’s standings on the menswear map and to tap this potential of men’s fashion in the country.
Elaborating on the success of this independent forum for men’s fashion, Mr. Sunil Sethi, President, FDCI said, “The second annual Van Huesen India Mens Week is slated to be a world class event showcasing the very best of Indian talent, through an excellent line up of designers, models and choreographers. Designers will showcase the widest range of mens fashion wear and accessories, under one roof, providing buyers and consumers the widest possible selection of fashion for men.”
Referring to the growing market for menswear in India and Van Heusen’s continuing alliance with FDCI through the forthcoming Van Heusen India Mens Week, Mr Shital Mehta, COO, Van Heusen said, “The first Van Heusen India Men’s Week last year was the ideal take off point for the brand in the fashion space. Core values of the brand got further strengthened and we were able to see immediate results in our own retail. We’re certain the second edition will be an even bigger success”
Fashion Design Council of India – Over a Decade in the Business of Fashion
FDCI has taken the Indian Fashion industry global and secured national pride for the business of fashion. It has been instrumental in promoting the business of fashion and creating new opportunities for all stakeholders. Over the years FDCI has used various marketing platforms, seminars and workshops to promote fashion. FDCI, a not for profit organization, is the apex industry body in the field of fashion in India. Its primary objective is to provide a cohesive platform for Indian designers and act as the mouthpiece of the industry at all relevant platforms, in a bid to promote Indian fashion – at home and abroad. FDCI is actively involved in promoting the ‘business of fashion’ and working towards corporatisation of fashion labels in India. FDCI is instrumental in facilitating designer-corporate tie-ups, aimed at expanding the fashion market in the country. For details visit www.fdci.org
About Van Heusen
Van Heusen is the world’s No.1 Dress Shirt brand. It’s no different in India, except that it is also the country’s No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomises ‘fashion for the corporate’, and its design driver is the combination of fashion and elegance. Since its launch in 1990, Van Heusen has consistently tracked and understood the Indian male. In the last two decades the clothing preferences of Indian men have undergone many stages of evolution. At each turning point Van Heusen has stood witness to these changes and has been ahead of the curve when it has come to forecasting emerging trends and making it accessible to the Indian consumer
For further details, contact
Ambereen Ali Shah / Ridhima Mehra
Mobile: + 91 9717022731 / +91 9650236868
Email: ambereen.shah@edelman.com / ridhima.mehra@edelman.com