Bengali Babus
18 century “babu” culture of Bengal dandies gets a fashionable makeover by Abhishek Roy through his smooth velvets and zardozi. By Asmitaa Aggarwal What happens when you grow up in a fulfilling environment away from the craziness of city life in Santiniketan? Well, you have an alternate world view just like Abhishek Roy from Kolkata. Showcasing at the FDCI Menswear show Boys Club, he admits his bachelors and post grad from the historic place, sharpened his mind. Since 2014 he has done costumes for Bangla films like “Bonkesh”, and 2015 launched his label with an inclination towards textiles. For years he has upcycled weaves, specially kanthas, along with Jamdanis, but what’s interesting is his love affair with zardozi. Though he effortlessly amalgamates velvet with Jamdani in his line “Nawabs of Bengal” paying a tribute to Bengal’s rich culture, babus of the 18th century smattered with crafts like “alpona Naksha”. “Santiniketan has multi-cultural diversity, what we learn is not from a syllabus but the sustainable environment. Plus, my grandfather was a professor here and first muralist of India, Shuken Ganguly along with the iconic Nandlal Bose,” he says. What is reflected in his line is what he observed and soaked in as a child growing up in Santiniketan, there was no entertainment, so he began designing outfits for theatre, using paper cutting and moulding techniques to flower ornaments– he loved creating characters through costumes, it interested him. “It was an adrenaline rush doing movies,” he laughs. His FDCI line has shawls, kalidar and side slit kurtas, Sherwanis, bandhgalas, to dhotis something he wears which got him the attention of the Nawab of Pataudi Saif Ali Khan. He loved the pleated pure muslin ones, and soon a relationship developed. “Saif is in touch with his Bengali roots due to his mom Sharmila Tagore. I visited the Musheerabad Museum to understand the zardozi influence on Bengali culture,” says Abhishek. His next is uplifting Kesh weave, where you mix old saris with khadi, adding applique to elevate the look!
Boy from Biskohar
Anurag Gupta’s 3D, jacquard knits and intense screen prints tell us you can do a lot with menswear sans sequins. By Asmitaa Aggarwal Imagine growing up in a village, Biskohar, (Itwa) not so far from Ayodhya, the city of Lord Ram, in a home where forget conversations about fashion, there were not even “pucca” roads, what catapulted him was sheer grit. Anurag Gupta has a lot to be proud of, when he walks the ramp after the FDCI Boys Club menswear show this season at the Lakme Fashion Week 2025. NIIFT (Northern India Institute of Fashion Technology) kind of changed his life, along with a teacher who came to his nondescript school, (near the Nepal border) from Allahabad and taught him not just English but gave him the wings to fly away to the Metro city-Delhi. “I knew I had to leave, the place was too mind constricting, I had big dreams, but no exposure, I didn’t know one word of English so had to learn and unlearn everything as I wasn’t born in privilege,” he says. In 2018, he launched his label, in a glitzy world of fashion knowing that survival here is a challenge- but he did hone his skills- under Varun Bahl and Manish Arora for five years to grasp the business and marketing ethos maybe quirkiness too. “Biskohar had no internet, while I was growing up, but what did help me was that I was curious—even though the only channel was DD and scraps of newspapers from which I got information. My parents ran a medical store, so income was just barely enough,” says Anurag. Fashion for him was an escape, he admired Hrithik Roshan’s dance steps to his sunshine yellow tees, denim jackets in Kaho Na Pyaar Hai, so any hopes of his father to make him an IAS or engineer were incompatible. “I never had that kind of education,” he admits. Anurag admits unlike the swish set he is not inspired by Maldives or Seychelles, rather things he observes around him—sports shoes knitting process, which he converted into necklines, or his intricate screen prints which are laborious but the results are stupendous. “I have developed jacquard knits, deconstructed garments—used from door handles to medical equipment, tyres, tubes to make a line that is also paying homage to 3-D printing,” he admits. Fashion can be daunting-so in 2023, when he read Ambedkar’s book and was inspired to do a collection on “The Failed Promises” (1943) on the exploitation in manual scavenging, how it should be abolished, due to the ignominy, he says many were not interested to write about him. “I am the outsider, and will remain so,” he confesses. Maybe that’s why his line “Metamorphosis” is personal as it encapsulates his story, of how from his “cocoon” he emerged victorious-flew away. Though along the way he has included artists who have inspired him– MC Escher to movements like the Industrial Revolution. “The Dutch artist Maurits C. Escher (1898-1972) had a profound effect on me-specially his ‘mental imagery,’ which gave birth to puzzling architectural mazes and bizarre optical effects,” he concludes.
Khadi adopts new ‘vibe’
Hoping to wean away GenZ from fast fashion, Co-Ek has launched khadi resort wear-think wrap skirts and summer dresses. By Asmitaa Aggarwal It is always invigorating to observe seismic changes in the way Khadi has been perceived and elevated— leaving its traditional starchiness, adopting a modern nomenclature. This year Co-Ek (Centre for Excellence for Khadi), powered by Khadi and Village Industries Commission (KVIC), crafts dresses instead of saris. It was a concerted move, to serenade GenZ, maybe learning from Moscow Fashion Week, where Nargis Zaidi, head of apparel Co-Ek met khadi lovers, who told her “My grandmother was a Gandhian, I love its imperfections.” The shapes of khadi are now global, jackets skirts, pants, layered magic, inner wear, relaxed fits, also in the process Co-Ek recycles and upcycled katrans, channels circularity while creating statement pieces. “When we sort out fabrics, we do it colour wise, indigos stitched together for example, to offer a discerning palette,” says Nargis. Khadi is a versatile fabric, it may be Swadeshi, but it has international appeal, as she had gone ahead and crafted blazers with it. Since 2021 her efforts have been to start a new narrative, break mindsets and barriers, introduce new colourways (yellow and reds, or charcoals and reds). “We were trying to tell a story—paying homage to little things that often go unnoticed, but impact sustainability, that’s why you see tiny embroidered beetles on resort wear; our line of gamchas, we had the yardage increased while weaving to create wrap skirts,” she adds, hoping this will be an effective alternative to GenZ shopping at Zara and H & M. For the FDCI khadi show, at LFW 2025 she took her experience working with FabIndia and Avaram, forward, by weaving it in Bengal, Gujarat, Punjab to down South, each region bringing along its uniqueness. “We have students from fashion colleges coming to do final projects on khadi which is heartening. A Japanese fashion lover from Tokyo wrote to me on how she was doing her thesis on khadi. Unfortunately, in India, we take it for granted, globally they love the natural textures,” she adds. Hand spun, keeps you cool in summer and warm in winter, organic, a politically powerful fabric, no fabric has this much history!
Nikki’s Khadi Resort wear
After 42 years in fashion, perfecting block printing, Nikki Mahajan pays tribute to khadi not through predictable kurtas, but dresses with baroque elements and French prints. By Asmitaa Aggarwal She began almost 42 years ago, in the 80s when she was newly married, at 20, studying in Lady Shri Ram college of Commerce, English literature, had no clue even about the word fashion, she would call herself a “tailor”. But Nikki Mahajan knew when she was taught needle work and smocking in Loreto Convent school, Delhi, she started making clothes and embroidered it herself for her friends’ moms — this would be her calling! Ten years ago, the business dynamic altered, she moved to working with Japan, Middle East and US markets, special collections, about after 42 years in the business. Self-taught, the 62-year-old knows the challenges of running a brand, “In the late 80s, there wasn’t any fashion school, only polytechnics, which were not considered great, but I found my way around,” she says. She used to take her two kids to play tennis in DLTA, Delhi where she saw the exodus of Kashmiri women, in the early 90s, sitting opposite, looking for work, she decided to help, hired them as embroiderers utilizing their skill and providing employment. “Bindiya Judge’s store Signature in Hauz Khas Village, was the first one that sold luxury designer wear, but unlike today’s generation, we had to find our own niche,” she explains. For the FDCI khadi show at the LFW, Nikki has done what she does best-block printing, which even her Japanese clients love (she made a 3000-piece line for Anthropologie too). She found a way to make the uneven blocks as they are hand done into some form of evenness by digitizing it for her buyers abroad who wanted “sameness”. “I digitize the fragments I get while visiting various museums all over the word-Egypt to Uzbekistan, Amsterdam to France, and this line is an amalgamation of all those shared experiences,” she confirms. She takes pics and then makes a collage and starts work on the storyboard. To this she added Baroque elements and French prints, dexterously executed on Khadi, even though she works with mostly cotton and silk, she loved the textiles and unevenness khadi offered. “When you wear linen it crushes easily, khadi doesn’t and that’s its beauty–I discovered and admire its slubbiness,” says Nikki. Fashion is now easier. It has Pinterest, Instagram, the new breed of designers are intrepid, they aren’t insecure, it’s the same masala box, but they are cooking up a storm with it. She is back on the runway after 10 years, but decided not to make the usual kurta with khadi rather went opposite-resort wear, carefree and fluid!
Clothes with feelings
From serenading poets to artists, Rina Singh’s Eka is a case study of craft upliftment. By Asmita Aggarwal If clothes could have feelings Eka would be a right fit! Rina Singh, who built a brand, brick by brick, over 13 years believes it took years of developing product knowledge and working closely with clusters and weavers that helped her finally launch a brand. Unlike Gen Z who know marketing, but learn about product excellence along the way, their skills are so polished that business turns out to be good! “They do it right out of college, I took several years to have the courage and wherewithal to launch my label,” says Rina, adding, “the world of design has changed unequivocally.” Eka and Eka Core are two different ethos—but same mothership, the latter is ready-to-wear, younger, less moody, uses archival textiles and repurposes, so circular in ethos. Rina overdyes it, uses quilting, makes it trans-seasonal as most are leftover fabrics. Eka is known for its love for hand spun and slow, thus the making process is not instant and takes a year of planning. She took a concerted decision to be on the ramp, after a hiatus, to offer woven wonders from Bhagalpur, Banaras, Kota to Bengal, telling a story in Muslin, lace, inspired by Amer, Jaipur with its imposing mirror mosaics, for LFW this year, but she has interpreted it differently—appliqué to tiny embroidered motifs. The idea was to have movement in clothing, like choreography, how clothes adapt to the body and its wearer; as the DNA of the label remains the same every year, but the inspirations are rooted in craft upliftment. You may have boxy trousers, laces only show shifts in moods, things you can wear from Kutch to Tokyo, as it remains feminine, layered, and translucent—this time it’s silks, gossamer and diaphanous. “Sandeep my husband, is a pillar of support—he manages operations, so I am free to design, it takes a huge load off me, in the last decade, he has been a backbone. But I have learnt marketing needs to be loud, brands must have their own voice, and over the years I have learnt not to be rigid about my product,” she adds. Kurukshetra where she was born to agriculturalists, made a deep impact on her psyche growing up, she valued crafts and the “thinking before doing” process of clothing, where you deliberate rather than buy –it is laborious, time consuming, and expensive, but it is also timeless and hand spun, the beauty is unmatched. “I come from a Rajput family where traditionally women invest in weaves, pearls and Kashida, as well as vintage shawls, they understand aesthetics,” she says. Working with the European markets, especially Japan, Rina believes the real jewel in the crown in India is ready to wear, yet we are focussed on weddings, a money churner. “I know the Indian woman likes to be comfortable, yet classy, so why not give her craft-soaked offerings with hints of colour?” she concludes.
Tribute to Shakti
Hindu texts are replete with engaging tales of the goddess and demons, for Nitin Bal Chauhan, the 17th C Devi Kothi became a metaphor, for his streetwear line inspired by Chamunda, and the demons to be slayed — both external and internal in his menswear line titled ‘A Tale of Chamba’. By Asmita Aggarwal You will often see him in black, like the rest of us lovers of this hue, that blends in rather than stands out, I wonder if it has anything to do with how we think or how we want others to think about us? Nitin Bal Chauhan, is in charcoal just like me, when I meet him on a sun-drenched afternoon, bougainvillea blooming in Jaipur, we decided to sit on wrought iron heavy chairs made in the 1850, at Diggi Palace, accompanying heavy duty marble table tops. He had just shown his line at the Chivas Luxe Collective Perfumes presents FDCI India Men’s Weekend 2025 in Jaipur, a line inspired by the temple of Devi Kothi in Chamba. Built by Raja Umed Singh in 1754, dedicated to Goddess Chamunda, it is the northwestern frontier of the kingdom. Chamunda, another form of Durga, is from the text ‘Devi Mahatmya’, warrior goddess, who slayed demons Chanda and Munda. Vijay Sharma, a Padma Shree awardee artist and former curator of the Chamba Museum, and renowned art historian and scholar Dr Vishwa Chander Ohri revived the Chamba miniature painting tradition, Pahari school of art. “Devi Kothi temple’s architecture has an embellished wooden ceiling, and pillars which caught my eye,” says Chauhan, who was raised in Himachal, adding it is remotely placed, and the paintings are almost 300 years old in Tissa, 4-hour drive from Chamba. Bal decided to pay homage to the Chamunda, with hand painting, brush, and Air Ink, (ink made from collecting vehicular carbon emissions in Delhi and NCR. Founded by Anirudh Sharma, a graduate of Massachusetts Institute of Technology in Boston (USA), Graviky produces it) channelling sustainability. “How I’ve dressed myself in the last 20 years is very liberating yet simple,” he smiles. Using cotton twill, detailing like armored core used, a bit like Medieval armour in street wear. To match the Chamunda spirit, he had tracks from the American band GodSmack (had three of their hits– “Woo doo” and “Serenity”) to elevate the pagan elements associated with Chamba, the band connected to that vibe. Bal courted riveting, external elements inspired by armour, he added godets to enhance the shape of armour, straps have a defining factor of street wear, along with broad fringes. “The fighting spirit in clothing comes from Japan, but has entered India only now,” says Chauhan. He adds Hiroshi Fujiwara, is the father of street wear, way back in 1992, and Chauhan added his unique spin on it. Born in Shimla, specifically Mandi, studying at NIFT changed his life, he would come back home, climb walls, get into orchards, jump around, and live carefree. He decided not to get a job, started an NGO titled Sewa Himalayas, revived almost ten crafts – Chamba rumal (detailed patterns), metal carvings, carpet and blanket weaving, Pattu weaving (woollen fabric woven in the Kullu Valley) to woodworking, setting up 73 clusters. “Looked at marketing solutions. Himachal festivals Kullu Dussehra are big draw for tourists and Devis are honoured by carrying them on ornate palki, almost 200 carriages are taken out, it is like the Hornbill of the Himachal, (Shivaratri is huge here),” he says talking about the rich cultural tapestry. “I see a boom in street wear culture, sneakers have boosted it, Gen Z has purchasing power. They know they buy it for Rs 6,000 but can sell it for Rs 12,000. The fastest moving product now is hoodie, the market is in a good place,” he signs off.
Residual Memories
Sushant Abrol, inspired by the ideology of “what is left behind” pays homage to his late brother Samir, through molten metallics, abstract kantha and silver coated denim. Asmita Aggarwal Five years ago, when Sushant Abrol’s brother Squadron Leader Samir Abrol’s brother, died in a crash, he went to the crash site, and noticed boundaries were put in place. It was an emotional time, with his mother, who had lost a young son, the tarmac had ripped, he saw shiny metal pieces strewn across, and one such was right next to his shoes. He quietly picked it up, put it in his pocket, it had a screw left in it, a molten piece of burnt aircraft. He thought to himself this is what gets left behind of a once mighty plane, thus the name of his men’s wear line for Chivas X FDCI “Residual”. “When I looked closely, I saw how deformed metal has become, almost charred,” says Sushant of the label Countrymade. Only three hues – black, silver and grey form the basis of his line, the patterns come from them — cotton, leather coated, metallics, along with hand tucking to add a third dimension mirroring the look of how metal burns and kind of turns inwards or folds. He has added many effects— burnt, tears and charred look, as well as denim and frays, as well as hand done applique. Such is the attention to detail, if you look closely the buttons resemble broken plane parts. Out of fabric scraps, he has created a camouflage pattern, like residual pieces, to make a ‘whole’. The speciality of the collection is a unique coating on denim — silver, then enzyme wash treatment to erode it – giving a washed out look. Images of metal textures, fuselage look of an aircraft is done with rivets. “We have coated cotton, wet-looking, almost slippery, like leather, even though kantha is our USP we incorporate it every year, we have ‘residual stitches’ which have a different interpretation. No motifs were used, allowed kantha to flow, abstract shapes, in any direction it wanted—unpredictable,” says Sushant. Molten lines which have been moved or disturbed, sunset images reflecting faded memories, embroidered denims give us a sneak peek into how he wanted to recreate a scene that has been stuck in the recesses of his memory. The consumer must know what he is wearing, where is it coming from, what’s the story behind it? Not too loud, or restrained but commercially viable clothing, after all, he runs a business. “I do seasonal lines, and just returned from a Paris trade show, where I discovered they like cuts to be away from the body, but in India we still like a fitter appeal-diametrically opposite,” he concludes.
From the earth for the Universe
From healing crystals, to dressing body types and not genders, raw wool to unconventional shapes, Akshat Bansal is thinking out-of-the-box! By Asmita Aggarwal Small town boys have this innate desire to succeed, quite different from Metro cities, maybe it has to do with fewer opportunities, and exposure back home. Akshat Bansal of the label Bloni is interesting, from Hisar, went to Central Saint Martins, decided not to do bridal lehengas, but took the rather tough path of understanding science in fashion. Think reflective materials, colour sensitive fabrics, hemp, econyl regenerated, nylon flooring, industrial waste, and fabric scraps to craft ensembles. In 2022, he made his Paris Fashion Week debut, engagingly mixing rubber with tie and dye to crochet, hues which change along with body heat. In his line, the jacket can sometimes become a leotard, then a jumpsuit too, but here the dichotomy is lines like ‘Seher’ beautifully shot capturing small-town aesthetics and its austere life. He attempts to build a bridge between the past and future, and his experiments with felt are ingenious, so is his usage of 100 percent wool, raw in its form (heavily non-processed). ‘Passages’ his line for the Chivas X FDCI is where different dimensions align, fully couture, in its appeal. He uses gemstones, crystals, deconstruction of what earth holds, digging for that era gone by. “From the earth for the universe”, where you have no mechanisms, natural dyes used, mostly tie and dye, vegan rubber, futuristic in its look. “Crystals when they are not polished, but left as they were found, is what we use, it’s a different perception of beauty that many may find ‘dirty’. Just like hemp, it has in-built anti-bacterial properties, found in abundance,” says Akshat. This co-exists with manmade stainless steel, he believes it is impossible to go zero plastic, as there will always be silicon, plus Woolmark does merge Merino wool with polyester for elasticity. His denims are hand woven, by artisans, “I’m wearing CK jeans but I’m missing the comfort of my own creations,” he smiles. His fervent desire to take the road less travelled got him an invitation from Nature Morte gallery, where Peter Nagy termed his creations more “art than fashion”—you can buy it, wear it, or simply display it. A bit like what Natasha Poonawalla wore—a teardrop, it can be a lamp or just a pot too. 3D modelling, traditional hand hammering was employed from Moradabad artisans, to add to this chrome electroplating finish! Another such is a piece Sudha Murthy wore ‘Breathing Cocoon’ biomorphic wearable piece made of metal, wool, agate, and gemstones, which Akshat thinks could also be an artefact placed in a drawing room, breaking rules of what is traditionally considered art. “Why do we always talk of preserving art, but it is living, you can evolve it, isn’t it?” he asks. Crystals, he believes have healing powers, calming effects, remembering amethyst trees back home, protection from negative energy! “I did a Ted talk where I spoke about innovation over decoration, why did we wear jewellery? In history if you see silver releases electromagnetic waves, it isn’t about beauty but energy,” he explains. Cotton is the same wavelength as humans, linen more spiritual he believes, there is a hidden meaning to everything, he calls himself future friendly, not futuristic, but the quest is to find true purpose. His Paris experience was interesting, as looking at his offerings he was often asked, “where did you grow up”? Instead it should be where were you born? His lines are always fluid, and gender for him is nothing but ‘body’. “So many clients who do not fit into womenswear prefer the pieces I make for men. I think it is a body type not a gender we dress. I wonder who set those boundaries? Named these pieces? Why this segregation?” The search is to make a classic, which is named by him-as he asks why can’t pants have a train channelising a non-conformist approach to what is conventionally considered silhouettes, as he completes seven years in business, turned a wise 34 years!
Mani is not a SNOB
His label serenades linens, he gives them a hip feel, with zips, tassels and hints of embroidery, for a new age man, who wants to experiment, but not go overboard. By Asmita Aggarwal He comes from a well-read Bihari family, father is a professor of English and mom botany, at Patna University; his sister is a doctor in the US. He studied at Doon School, worked in the corporate sector for 14 years (creative director Myntra and then Madhura Garments), saved up to launch his own label SNOB (Son of a Noble). Thus, his approach to fashion is unique — it must be commercial, he has not lost his way, as clothes are not art, they need to be simple and functional, he believes. Men’s fashion has become a lot younger, seamless, to this engaging mix there are streetwear elements and grunge. Mani Shankar Singh believes, dressing is more hybrid, like a mash up of everything, and even though he is known for his linens, within that space, he offers an undeniable, interesting variety. “It is easy, breathable, perfect for our country’s weather,” says Mani Shankar Singh at the Chivas Luxe Collective Perfumes presents FDCI India Men’s Weekend 2025 at Diggi Palace, Jaipur with Chivas. Though he has taken linen out of its stiffness and formality, added fun elements to it—sports vibe, grunge, fabric manipulations avoiding hectic embroidery, making it less old school, hipper and newer. “I wanted a 20-year-old to wear it, not just using it for boring kurtas, in a way our approach is futuristic. This collection we have added a little touch of embroidery,” he adds, confirming that most adhere to the minimal aesthetic. “We make ensembles for father (structured) and the son (easy, sometimes wicked),” says the Patna boy, now settled in Bangalore, after studying in NIFT where he did FDIT (fashion design and infotech) in 2003. Gaining international exposure from ‘Who’s Next?’ Paris and Ounass Middle-East, he believes austerity is the name of the game — black, white, and green remain his palette, playing sometimes with blushing neutrals. SNOB offers from kurtas, to shackets, trench, an ideology where you can wear a kurta, but a Cowboy version, with zips and tassels. “Kurta is essentially a long shirt, I have given it a global approach,” he smiles, adding his life partner Ritu Jain has launched a womenswear label. For men’s fashion week he has done bundis, a staple now in every man’s wardrobe, but with a twist—metal buttons to rivets. Denim added as well as kantha, sometimes they come with inverted box pleats. “Minimal detailing, but lots of textures, and since 2015 I have stuck to what and enjoy and do best—which is dressing men, asking them to cross the Rubicon and try a shot of edgy classics,” he concludes.
VK finds his ‘Idam’
From recreating the Madras checks, to paying homage to his Tamil roots through spiritual texts “Thirukkural”, Vivek Karunakaran has come full circle at the FDCI India Men’s Weekend at Diggi Palace, Jaipur. By Asmita Aggarwal His earliest memory of fashion is an eight-year-old sitting on his mom’s feet, pleating her South silk saris, he would hand iron to smoothen the crease. He credits his innate sense of creativity to her. What changed the course of his life was Aishwarya Rai (Ms World) and Sushmita Sen (Ms Universe) winning coveted crowns in the dawn of fashion-year 1994. His father was an engineer in the Indian Space Research Organization (ISRO), he remembers, his parents waking up at 6 am, getting ready to leave for work, making his food for the entire day, how much they worked hard! His journey began in 1999, when from Thiruvananthapuram, he decided to move to Chennai, to study fashion design from NIFT. His label Vivek Karunakaran is now almost 18 years old. It was a challenge coming from a middle-class family, his parents wanted him to be an engineer, but he calls his life’s trek, “extremely humbling”. As providence would have it, when he was set to leave for his masters in Milan, he got selected for India Fashion Week, two weeks before for the GenNext showcasing in 2007. Coming from a bootstrapped business, having no business acumen, taking wrong turns all the time but learning crucial lessons from them, has been the “biggest gift” for Vivek who changed his brand name from Viaa to VK. He counts the seven-and-a-half years he spent at an export house Cammacaria, which worked with European labels like Armani to Diesel and Kenzo, as that’s where he learnt “deep experimentation. How design is not a piece of art, but retail,” he adds, learning the intricacies of menswear despite his line for NIFT being innately womenswear. Post-Covid he shifted gears and decided to focus on dressing men, “operationally better” he confirms. His USP would be fit, detailing and finish–what can look demure on a rack, can come alive when you know how to wear/style it. “I today feel rooted to where I belong, whether it is fabrics or heritage,” he adds. Having worked with Kancheepuram silks to Balrampur cotton, this year he has used Tamil script in various ingenious ways in garments. His inspiration is Tirukkural (Tamil language text on morality consisting of 1,330 short couplets, or kurals, of seven words each. It is divided into three books with spiritual teachings on virtue, wealth, love, humility). He converted it into a running script for his collection showcased at Diggi Palace, Jaipur at the FDCIXChivas India Men’s Weekend. From checks, shackets, embroidery on elbow sleeves of bombers, the whole approach is to break free from the cookie cutter method. Layering to pleated palazzos, wrap pants, chanderi kurtas with bombers give his line “Edum” or “space from where you belong”, a third dimension, also in some ways it is a tribute to Chennai. This teamed up with jasmine flowers, heritage elements, silk taffeta to Egyptian cotton, textures used innovatively, is what he believes is a change from what men wear. Tucking, block prints, Madras checks are not bought and used literally (buy and sew) but created using textures, by weaving, silk tussars, also window pane checks. Vivek has had many firsts, his project “Flawsome”, that channelled the ideology of one product at one time, unisex, anyone could wear it, simple shirt in Egyptian cotton and jersey sleeves did extremely well. “Bundi is passe, a shacket (you can wear with anything—slim pants to capris and even palazzos) is cool, especially our play of prints is interesting,” he affirms. Chennai, he says shaped the person he is today, it is the “silent force” that helped him reach this far, the unknown faces, people, who came into his life, and his wife Shreya’s gave him the impetus he required. “Shreya and I always believe we came from nowhere but found home here-in Chennai,” he concludes.