Hindu texts are replete with engaging tales of the goddess and demons, for Nitin Bal Chauhan, the 17th C Devi Kothi became a metaphor, for his streetwear line inspired by Chamunda, and the demons to be slayed — both external and internal in his menswear line titled ‘A Tale of Chamba’.
By Asmita Aggarwal
You will often see him in black, like the rest of us lovers of this hue, that blends in rather than stands out, I wonder if it has anything to do with how we think or how we want others to think about us? Nitin Bal Chauhan, is in charcoal just like me, when I meet him on a sun-drenched afternoon, bougainvillea blooming in Jaipur, we decided to sit on wrought iron heavy chairs made in the 1850, at Diggi Palace, accompanying heavy duty marble table tops.
He had just shown his line at the Chivas Luxe Collective Perfumes presents FDCI India Men’s Weekend 2025 in Jaipur, a line inspired by the temple of Devi Kothi in Chamba. Built by Raja Umed Singh in 1754, dedicated to Goddess Chamunda, it is the northwestern frontier of the kingdom. Chamunda, another form of Durga, is from the text ‘Devi Mahatmya’, warrior goddess, who slayed demons Chanda and Munda.
Vijay Sharma, a Padma Shree awardee artist and former curator of the Chamba Museum, and renowned art historian and scholar Dr Vishwa Chander Ohri revived the Chamba miniature painting tradition, Pahari school of art. “Devi Kothi temple’s architecture has an embellished wooden ceiling, and pillars which caught my eye,” says Chauhan, who was raised in Himachal, adding it is remotely placed, and the paintings are almost 300 years old in Tissa, 4-hour drive from Chamba.
Bal decided to pay homage to the Chamunda, with hand painting, brush, and Air Ink, (ink made from collecting vehicular carbon emissions in Delhi and NCR. Founded by Anirudh Sharma, a graduate of Massachusetts Institute of Technology in Boston (USA), Graviky produces it) channelling sustainability. “How I’ve dressed myself in the last 20 years is very liberating yet simple,” he smiles. Using cotton twill, detailing like armored core used, a bit like Medieval armour in street wear.
To match the Chamunda spirit, he had tracks from the American band GodSmack (had three of their hits– “Woo doo” and “Serenity”) to elevate the pagan elements associated with Chamba, the band connected to that vibe.
Bal courted riveting, external elements inspired by armour, he added godets to enhance the shape of armour, straps have a defining factor of street wear, along with broad fringes. “The fighting spirit in clothing comes from Japan, but has entered India only now,” says Chauhan. He adds Hiroshi Fujiwara, is the father of street wear, way back in 1992, and Chauhan added his unique spin on it.
Born in Shimla, specifically Mandi, studying at NIFT changed his life, he would come back home, climb walls, get into orchards, jump around, and live carefree. He decided not to get a job, started an NGO titled Sewa Himalayas, revived almost ten crafts – Chamba rumal (detailed patterns), metal carvings, carpet and blanket weaving, Pattu weaving (woollen fabric woven in the Kullu Valley) to woodworking, setting up 73 clusters. “Looked at marketing solutions. Himachal festivals Kullu Dussehra are big draw for tourists and Devis are honoured by carrying them on ornate palki, almost 200 carriages are taken out, it is like the Hornbill of the Himachal, (Shivaratri is huge here),” he says talking about the rich cultural tapestry.
“I see a boom in street wear culture, sneakers have boosted it, Gen Z has purchasing power. They know they buy it for Rs 6,000 but can sell it for Rs 12,000. The fastest moving product now is hoodie, the market is in a good place,” he signs off.