Prreeti Jaiin Nainutia of Nirmooha reflects the myriad twists and turns of life through the prism of Origami

By Asmita Aggarwal

This year for LMIFW, the symbolism revolves around what many personally encountered and how they overcome it with fortitude. Thus, designer Prreeti Jaiin Nainutia of Nirmooha was inspired by Origami and it in many ways reflected the twist and turns in our lives, during the pandemic. “For me, this technique gave me the warm feeling of hope; how a simple square paper when it gets folded and twisted turns into a beautiful sculpture. Similarly, our simple life, even after facing many emotional, as well as physical challenges will ultimately turn into something beautiful,” she says.

In this collection, Prreeti tried to reflect this aspiration in the colour palette, using darker shades like chocolate, tones of brown and teal to fresh and invigorating tones such as dust pink and off white, mirroring the contrast in daily existence. “I have also kept the silhouettes comfortable and easy-to-wear looking at what the market demands,” she says. She believes, fashion right now needs to shed the over-the-top obsession and ride on the simple and elegant wave. Everyone is looking for comfort, so light is right, with a gentle touch of embroidery.

“My collection ‘Aruuga’ comes with my signature embroidery style, abstract, though I have also experimented with other fabric embroideries which possess the technique of weaving. To speak about abstract embroideries, I have always tried to use them in all my collections with the change of the materials depending on the inspiration,” she says.

With changing times, customers are looking for convenience, fuss-free clothing, hence she used georgettes, cotton and organza, making understated the buzzword. “Functionality is the name of the game, frankly, it is the survival mantra,” she says.

Prreeti believes digitalisation is the future of fashion and she has used social media and websites to receive online orders. “I think a digital fashion show gives you a better scope than the physical one, as we can use our creativity more effectively. Other things like manufacturing closer to the point of need, as well as labels and brands collaborating could help everyone in the future,” she concludes.