Business of Accessories!!

As another season of WIFW wraps up, the success of the week is being judged by the business designers have been able to generate at this trade event (with a big dollop of glamour of course!)
Asmita Aggarwal Blogs About Pero by Aneeth Arora

Aneeth Arora was in Lucknow for a wedding when she saw men outside the mosque in crochet caps and white, long chikankari kurtas and lungis, instantly she knew that was going to be the theme for her SS 13 line. But thats not all.
Day 4 of the WIFW SS 13 Sum-up

Sexy, flirty and feminine, these three words best describe fashions most stylish sisters Gauri and Nainika Karan. With a rainfall of high slits, scooped backs, exaggerated shoulders, and fabric swirls around the body the girls made sure they stayed true to their signature—high on glam.
Swimming Towards Success?

Pricing swimwear at Rs 8,000 onwards for a label only two years old in India seems like a gutsy move but the confident duo of Shivan & Narresh, who debut at WIFW SS 2013 have a plan chalked out.
IT ACCESSORIES FOR SS 2013- PART III

Our hunt for the coolest accessories to flaunt in Spring Summer 2013 continues. The first two editions of this series have already thrown up diverse options to suit different personal styles. Here are some more ideas to elevate your style with the right accessory in the coming summer.
War of the Prints!

Come Spring-Summer and prints become a tool to depend on for a majority of the fashion fraternity. The reason is simple. Summer clothing has to be light and airy with minimal add-ons and prints allow that without making an outfit boring.
Nida Mahmood: Now Showing: Sapna Cinema

Maachis, Sadak Chaap and now Sapna Cinema. You may love or hate Nida Mahmoods kitschy, bohemian work but there is little chance youll be able to ignore it. Whether its the catchy names of her collections or the vibrant clothes she puts out season after season, Nidas work is hard to miss. But for someone who is known for all things kitschy, does her work risk being predictable?
Not a White Summer!

Gaurav Gupta used them in shoes, Pia Pauro in her outfits and Elisha Wadhwani utilised them in her embellishments. Screaming neon colours are no more restricted to advertising signs, theyve been jazzed up to walk straight inside your closet.
Day 3 at WIFW SS 13 – Sum Up!

Gaurav Gupta understands what new-age women want, slinky, draped dresses in eye-popping colours. Neon was the flavour of the day, as GG, tempted all fashionistas with his kaftan style, floor length numbers with oddly placed zippers to create an irreverent mood. Unlike popular perception that Indian women cant wear neons, I think they actually do quite well in the domestic market. I stayed away from any kind of embellishment as the focus remained draping, he added.
Alpana Neeraj at WIFW SS 13

It was a night after a good meal that Alpana and Neeraj Chauhan were watching a documentary on the Arctic on TV. The colours of the melting icebergs, the sun setting as it turns crimson, the beautiful blue landscape, pointed icicles and pure white snow flakes falling left a lasting impression on the duo, who decided to translate the beauty of the cold dark place onto their SS 13 line showcased on the third day of the WIFW.