The passionate duo behind Love Birds offer heady graphics intermingled with oversized clothing, blurring gender binaries, this SS 16
By Asmita Aggarwal
Amrita Khanna, a London College of Fashion graduate met graphic designer Gursi Singh and it was love at first sight….it also continued her journey with her vintage-love soaked label, Love Birds, which she started with a store in Hauz Khas Village, back in 2012. But what adds colour and lines to the brand is Gursis experience curating spaces, his effervescent collages and enlivening art pieces. A mass communication graduate from Chandigarh, he met Amrita while he was designing a cafe in HKV, and they hit it off, almost instantly, with the former joyfully asking the latter to join the business. He couldnt say no.
Our line is minimal, has an architectural definition, with tonal hints and lots of grids. Even the garden prints we do, are not executed in a literal way, along with the colour blocking, says Gursi. They admit that as time progresses, they are getting more Japanese in their way of thinking and aesthetics, cutting out any sort of embellishment and the unnecessary rituals associated with fashion. Our DNA has the oversized look, and we dont do structured clothing, everything is cut away from the body. Beauty for us has been redefined, it is no longer how the body looks like in a fitted shirt, but how it moves rhythmically in something that is statement-y, or in intelligent clothing, he adds.
SS 16 is a juxtaposition of layers with penetrating graphic outlines, it is also younger and energetic with a medley of blended fabrics which are natural and bio-degradable. We also look at comfort, so there is a heady mix of futurism in the choice of jersey, but we keep our colours cool, with whites, pastels and beige. The attempt is to bring a twist to conventional tailoring for a woman, who is self confident and doesnt use clothes as a tool to impress. Rather its for a self-assured woman, who can pull off an oversized shirt without feeling unsure about herself, he says.
Amrita believes that unisex clothing is the future of fashion and admits that even though the 40s inspires her, taking her to small towns in Italy and France looking for vintage stuff, she has moved on. The mantra is easy for us and that will remain an integral part of our brand, she concludes.
Read more from Day 4 #AIFWSS16 on the Amazon.in Blog