Gender fluid Shiva-Shakti has been a leitmotif for Nikhil Mehra as the younger brother in the duo Shantanu-Nikhil confirms menswear is where the real game is now!
By Asmitaa Aggaarwal
For 25 years now Nikhil Mehra, the younger sibling of the duo Shantnu and Nikhil has been on a trek, in the world of fashion, he calls it a journey of “self-exploration”. The focus has been on transforming men’s silhouettes, moving away from the idea that a man is simply a “caretaker’. “There is a sense of poetic femininity, where drapes are the mainstay.
Women in S and N couture are portrayed as strong independent brides, rather than coy, not romantic so in some ways it has been a role reversal of sorts. “If you look at the history of couture it was considered the holy grail, unapproachable. Now for the last few years it is moving away from ostentation, display of wealth, with a lot more focus on experimentation,” says Nikhil. Maybe that’s why the obsession with red has dimmed, societal norms have been broken, brands are looking at watered down versions of couture—Anamika with AK-Ok and Tarun Tahiliani with OTT.
“Less is more for us, we try to tell a story through minimalism, like our hand-crafted brooches, there may be a lack of abundance, but there is a definitive respect for crafts,” says Mehra. Though he questions, “just because it is $4000, should we say we have put 4,000-man hours making it? We don’t think like that?
He works with sporty elements, as games is what keeps him going personally too, here too there is innovation—yarns are developed, mostly breathable knitted fabrics, wool blends. “Accessorizing has been a fun thing, so we channel military regalia, kamarband on shirts/sherwanis, merging two different worlds,” he adds. Nikhil admits post-colonization, we embraced colours vibrantly, as well as prints and refused to be cowed down by a Western aesthetic of black and greys.
“Fantasy in fashion is before you are 22 years old, after running a business, you grow up really fast. The theme of Shiva Shakti, gender fluid has been constant in our lines, even as our brides have abandoned dupatta and decided to wear a lehenga with structured jackets, that she can wear with drainpipe pants later for a girl’s night out,” he smiles.
Men have been neglected in fashion, he believes, so the brand took cognizance of it, “men are no longer a mere plus one, they have an identity of their own”. Pre-covid couture was only wedding wear, now it is about celebrating every moment, not just a D-day, anniversary, a personal milestone et al.
“Paris Fashion week, celebs walked for Balenciaga, among others, so the showstopper is an important aspect, good for business. FB and insta generate revenue for us. People want to see what their icons are wearing,” he adds. His fav hues—dark navy and cherry, mix in this is deep emerald, slate greys and rubies. That’s why his line for ICW 2025 titled “Metropolis” serenades a global man, who takes his cultural identity with him. “We went to Moscow, St Petersburg, and Pitti Uomo, to Sardinia, a man now is unapologetically well dressed, he enjoys the process. That’s why menswear is more potent now than ever before,” he says.
Vivan Mehra, his son, is now gearing up for Emerson college Boston, in filmmaking and acting, so like all doting fathers, Nikhil believes he gets this talent from his mom, Vidushi, a theatre actress. “I knew he was not going to study accounting or engineering, rather performing arts was calling. It was a toss up between football and acting, the latter won. In fact Karan Johar told him to watch a lot of Japanese films, watch finer nuances like lighting to understand 70 MM world,” he concludes.