Discarded cassette tapes, toffee wrappers, bin bags are now RTW and make for new-age embellishment, as the trio Thakore, Abraham and Nigli tell us “What we buy and how we buy” is of brevity at their LFWXFDCI show.

By Asmita Aggarwal

 

Shefali Shah is a thinking actress, chooses her roles, is known for plain-speak and this authenticity of thought has won her a legion of followers. Just like A and T she is a natural, thus a perfect show stopper at the LFWxFDCI showcasing on Day 2.

Three seems to be the lucky number for David Abraham, Rakesh Thakore and Kevin Nigli even though the third member is often a silent partner. The NID, Ahmedabad educated designers have seen the trials and tribulations of an industry from its infancy, maybe that makes them more resolute to doing what they do.

Their leitmotif began with pursuing textile and has this season moved on to celebrating discarded materials—very Japanese in their thinking—using broken, damaged pieces to create something brand new. “The idea of using traditional craft, techniques or reinventing materials in new and unexpected ways that are both modern and now has been the concept this year,” says Thakore.

Unspooled cassette tapes are woven into organza, chip wrappers are now knee-length dresses with laser-cut sequins which you will never know is from X-rays and believe it or not cement sacks are refashioned as evening gowns. That’s not all gunny bags, toffee wrappers, bin bags, kitchen foil and rice sacks can now be worn for your next lunch date!

While working with discarded materials key is employing innovative techniques to give them a new avatar, but it can be limiting as the raw material is not chosen but procured. “We have used various found materials from cement sacks, X-rays, old cassette tapes and plastic shopping bags. The challenge was getting them cut into shapes that could be used for embroidery or to embroider onto fabric,” says Abraham.

David Abraham as creative director decides the general theme for the season, Rakesh Thakore works on colour palettes and woven fabric. Kevin Nigli oversees merchandising and production. “While we generally agree on most things, if there is a difference in opinion then popular vote counts! It has been 30 years almost so it has worked with each one finding their spaces,” smiles Nigli.

After three decades in the business of fashion has it changed for the better? They believe it has grown enormously from a single boutique like Ensemble to many multi brand outlets today. “From a handful of designers to a vast fashion community, from traditional bridal wear to a huge choice of ready-to-wear… and from a miniscule market share to a large consumer segment that is aware and wants to consume fashion,” says Thakore.

Sustainability is today an “abused” word and do consumers really understand it, even though there is rampant greenwashing. They agree, “sustainability is over used, the very concept of fashion is not sustainable in the fact, it demands constant change every season.” What is important, they say is to consume mindfully, “what we buy and how we buy. If we want to be sustainable then we need to invest in clothes with a longer shelf life, be willing to pay more or things that have value, can last,” adds Abraham.

 Often called the masters of minimalism, more lovers of everything natural, ingrained in our culture and ideology, they believe in minimalism in that less is more, “that you can speak without having to shout, that the extra sequin may not be that necessary.”

They love anything done by hand, especially block printing and Ikat, their signature. “We have explored that over the years and constantly try to push the boundaries on these. In a world of mass consumerism, true luxury is small quantities done with the power of the human hand. It celebrates its inconsistencies as something beautiful rather than a fault,” says Thakore.

Their biggest weakness they confide, they did not also learn business management, which is a whole different thing to the purely creative process, ultimately no matter how beautiful something is it must be marketed and sold eventually. “The fleeting trend buyer, hopefully he will grow up and become a customer eventually,” they say in unison.