Repair and reuse are Somya Goyal’s mantras, as she works with Bemberg to tackle global warming, intermingling with fabrics created out of waste, converted into cords, in her line “Pivot”.
By Asmitaa Aggarwal
Her father has been running a successful label Rich Look for the last 30 years in Delhi, but Somya Goyal, the Nexa Spotlight designer at LFW X FDCI knew she wanted to do her own thing. After studying fashion design at Pearl Academy, in 2019 she took the leap of faith, launched her label. “Since childhood I have seen my father create menswear, I developed a love for textiles, early on, playing with transparent cords, wanting to make things that are not worn by everybody in the same room—breaking similar-ness,” says Somya, 30.
Hoping to offer uniqueness, clothes with personality, material explorations, unconventionality, 3 D textures, playfulness, these were her templates. “There are two types of clothing—classic, and statement pieces, which are edgy,” she adds. She begins with a texture, then adds hand embroidery, maybe she learnt this and more at her internship with Bodice by Ruchika Sachdeva, and a few short-term courses from Central Saint Martins.
“I understood the business aspects from my father—production to marketing, how he used to communicate with clients, maintain a relationship, he taught me well,” she smiles adding, her first show was in GenNext 2022 at LFW. Her USP remains repurposed transparent cords, made from surplus leftover fabrics, crafting new textures, as she stuck to classics—charcoals, electric blues, ombré and mori greens giving each look a Star Trek look, a kind of “transport me back to the mothership” with the set resembling a futuristic stage. She experiments with PVC, metallic wires, horse hair sheets, jute, and cotton cords, using also hemp, bamboo, Bemberg, and crystals sometimes for a constructed jacket.
Minor details make a major impact like Raglan sleeves, placement embroidery, Bemberg being sustainable, it has a cooling effect on the wearer tackling humidity well. “Hemp and tencel add wearability and you get a lot of use out of it,” she confirms.
The oversized look works well for Somya, as “Pivot” the name of her collection, uses the theme of “Butterfly effect”, one small step leads to a huge transformation—she took that too. “Clients want comfort, after covid that has stayed, plus, we also give repair services,” she concludes.