Rimzim Dadu comes up with a line which drizzles with complex textures

By Asmita Aggarwal

The one thing that Rimzim Dadu doesn’t lack is a sense of humour that’s why she will tell you poker-faced, “Most people who haven’t met me think I am a North-Eastern boy, thanks to my name.”

But the girl who grew up around fabrics with her father’s garment export house in the basement of their house, it was childhood romance with myriad materials that prompted her to study at the Pearl Academy of Fashion and launch her line in 2007.

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“I’m not one of those who would like to use fashion to make a social comment (say fight for the abolition of the draconian Section 377) that’s for preachy people; my collection reflects my moods, so you will see both ends of a spectrum really dark (mostly blacks) and then happy lines (florals),” she says.

Unassuming would be the word that best describes Rimzim, as she admits fashion can get a bit overwhelming for a not so fash-forward girl, who is most happy in her tee and jeans, but complexity is what she dabbles in when you see her complicated textures.

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For Autumn-winter 2014 it is all about ‘shredding’, breaking down and then resurrecting. So chiffon has been shredded and then twisted into chords to make her classic dresses just like leather. But this is just a teaser, in the past Dadu has combined two seemingly odd substances paper and fabric; acrylic, fiber glass and metal. “When people say they are inspired by the Renaissance period or Milan and London Fashion Week I find it quite odd, as I wasn’t born back in that time or witnessed the splendor of fashion weeks abroad. Rather I like things which I can feel, touch, hear, experience and see like cloth. Also I don’t just pick textiles off the rack and cut and sew, I like hand crafting a dull fabric into something unique, changing its natural form,” she admits.

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As conceptually Rimzim likes to keep things strong, her silhouettes are always streamlined with no 3 D versions included for distraction. And Bollywood beauties dictating style rules are most unacceptable to Dadu who thinks women who get influenced by ‘perfect dreamboats’ are certainly making the wrong fashion choices. “As a young designer the biggest challenge is to retain my design aesthetic in a world which is being infiltrated by how actresses dress in films or the red carpet. And that’s the reason why I count being non-conformist as my biggest weakness. I have no business sense; I am bad with money and I don’t think commercially,” she confides.

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So somebody who is not celeb-driven, appreciates ingenuity and loves dusty colours for winter is her ideal customer. She gives you a range from teal, purples and turmeric to choose from to make it a season to remember.

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