Anurag Gupta’s 3D, jacquard knits and intense screen prints tell us you can do a lot with menswear sans sequins.
By Asmitaa Aggarwal
Imagine growing up in a village, Biskohar, (Itwa) not so far from Ayodhya, the city of Lord Ram, in a home where forget conversations about fashion, there were not even “pucca” roads, what catapulted him was sheer grit. Anurag Gupta has a lot to be proud of, when he walks the ramp after the FDCI Boys Club menswear show this season at the Lakme Fashion Week 2025.
NIIFT (Northern India Institute of Fashion Technology) kind of changed his life, along with a teacher who came to his nondescript school, (near the Nepal border) from Allahabad and taught him not just English but gave him the wings to fly away to the Metro city-Delhi. “I knew I had to leave, the place was too mind constricting, I had big dreams, but no exposure, I didn’t know one word of English so had to learn and unlearn everything as I wasn’t born in privilege,” he says.
In 2018, he launched his label, in a glitzy world of fashion knowing that survival here is a challenge- but he did hone his skills- under Varun Bahl and Manish Arora for five years to grasp the business and marketing ethos maybe quirkiness too. “Biskohar had no internet, while I was growing up, but what did help me was that I was curious—even though the only channel was DD and scraps of newspapers from which I got information. My parents ran a medical store, so income was just barely enough,” says Anurag.
Fashion for him was an escape, he admired Hrithik Roshan’s dance steps to his sunshine yellow tees, denim jackets in Kaho Na Pyaar Hai, so any hopes of his father to make him an IAS or engineer were incompatible. “I never had that kind of education,” he admits. Anurag admits unlike the swish set he is not inspired by Maldives or Seychelles, rather things he observes around him—sports shoes knitting process, which he converted into necklines, or his intricate screen prints which are laborious but the results are stupendous. “I have developed jacquard knits, deconstructed garments—used from door handles to medical equipment, tyres, tubes to make a line that is also paying homage to 3-D printing,” he admits.
Fashion can be daunting-so in 2023, when he read Ambedkar’s book and was inspired to do a collection on “The Failed Promises” (1943) on the exploitation in manual scavenging, how it should be abolished, due to the ignominy, he says many were not interested to write about him. “I am the outsider, and will remain so,” he confesses. Maybe that’s why his line “Metamorphosis” is personal as it encapsulates his story, of how from his “cocoon” he emerged victorious-flew away.
Though along the way he has included artists who have inspired him– MC Escher to movements like the Industrial Revolution. “The Dutch artist Maurits C. Escher (1898-1972) had a profound effect on me-specially his ‘mental imagery,’ which gave birth to puzzling architectural mazes and bizarre optical effects,” he concludes.